No-Sign: Ridiculous Streetwear Beef

No Sign: Streetwear Beef

No-Sign is a regular feature that gives an in depth opinion on whatever deserves a proper verbal thrashing.  Basically, instead of earning a highly esteemed Co-Sign, it’s about to catch fade on a No-Sign.  In this edition, Supreme suing Married To the MOB for 10 million buckaroos for copyright infringement.

If you haven’t heard by now, there’s a rumble in the streetwear jungle going on between the highly esteemed Supreme and girl power fashion house, Married To The MOB.  In a nutshell, Supreme is sticking Married To The MOB for their cream to the tune of 10 million dollars over the “Supreme Bitch” design.  Right away I thought, ‘Well that’s funny.  Since when do streetwear companies sue each other over copyright infringement?’,  which was then followed by, ‘Isn’t streetwear based on the notion of transformative art?’.  I mean really, how “street” credible is Supreme for pulling a jack move like this, when one of the enduring tenets of streetwear is tongue in cheek designs that poke fun at, re-purpose or satirize a mainstream sentiment.  However, as Stinky Fingaz so eloquently put it, bu-bu-bu-bu-but wait it gets worse!

Within the actual lawsuit’s court docket, Leah McSweeney of Married To The MOB states that back in 2004, Supreme had given their blessing on the “Supreme Bitch” design that was patterned similarly to the iconic red Supreme box logo.  Hmmm. Well if I’m not mistaken, the Supreme logo is a direct lift off of artist (and feminist, good one Supreme) Barbara Kruger’s own art.  Now rather than further extrapolating how Barbara should respond to this whole legal circus, she went and did a huge favor to anyone wondering the same thing by offering her take via e-mail to Complex Magazine:

Barbara Kruger's scathing response to Supreme suing Married To The MOB

Well that’s that.  Shut it down, let’s go home.  Now on one hand, I don’t see the lines outside of Supreme getting any shorter on their next release, even after pulling this stunt.  However, when a brand essentially plays itself by going against their own, as well as their industry’s ideals and identity, well then that’s a definite and glaring chink in Supreme’s one-off, floral printed armor.

Richard "Reach" Guinto

Reach loves the Lakers, breakfast, the sound of a Fender Rhodes, and rapping along word for word to Wu Tang's "Triumph." If you're looking for him, he's probably out getting chicken.

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