On May 14th, The House of Blues in Hollywood hosted the annual announcement party for Rock The Bells. Marking the 10-year anniversary for the Hip-Hop festival, the venue was buzzing with excitement.
The evening opened with a video montage comprised of footage spanning Rock The Bells’ history thus far. Featuring commentary from past artists such as Method Man and Common, it is clear that RTB has grown to be one of the biggest music festivals of our time.
The video ended and the projector rose, revealing the panel on stage. Among the elite artists of the evening were Bone Thugs N Harmony, Black Hippy, and Tech N9ne.
In true Rock The Bells tradition, the amazing Supernatural announced this year’s line-up via an impromptu freestyle that brought the entire crowd to their feet.
Presenting the biggest announcement of the night was Chang Weisberg, owner and founder of Guerilla Union. Headlining RTB 2013 will be the virtual images of two late great rappers, Eazy-E and Old Dirty Bastard. The hologram likenesses will be on stage with Bone Thugs N Harmony and Wu-Tang Clan. With Eazy-E’s widow, Tomica Wright, and ODB’s mother, Cherry Jones sitting by Weisberg’s side, it is obvious that the virtual performances run deeper than 3-D to these two women. When asked their thoughts on witnessing their loved ones perform one more time, Tomica expressed that Rock The Bells is “the best and proper setting”, and the tribute is “long over due.” Ms. Cherry Jones heartfully voiced, “I was there at [ODB’s] first Rock The Bells. It is an honor for them to honor him again…ODB was my baby.”
The panel discussion commenced and the stage opened back up to several rousing performances. Tech N9ne rocked the House with a few songs including the blood-pumping jam “He’s A Mental Giant”.
Masta Killa of Wu-Tang brought Supernatural on stage. Fans willingly threw their belongings up as Supernatural easily freestyles about all the random items in the crowd.
Bone Thugs N Harmony took to the stage last and performed many of their hits including those that were in collaboration with a few late-great emcees. “Thug Luv” ft. Tupac, “Notorious Thugs” ft. Notorious B.I.G., and of course “Foe The Love of $” ft. Eazy-E.
Check out the line-up and keep your eye out for updates and additions as they come. Chang promises about another 15 acts to be added to the already impressive bill. Tickets are now on sale, so be sure to secure your spot and we’ll see you at the milestone event: Rock The Bells 2013, 10-year anniversary.