It’s been said that too much of one thing can be a bad thing, though in the case of photographer and multimedia wiz, Tasha Bleu, the fact that she seems to always have plenty of work to do only drives her to do more and also get better while doing so. Between shooting for international, high-profile clients such as Complex, Karmaloop, Adidas and Forbes and putting in work to cultivate her own company, Treu Bleu Imagery, one would wonder how Tasha seems to do it all. Though we can surmise that her ambitious drive and passion for her craft are already evident in how she accomplishes so much, we’ll let Tasha Bleu herself explain as she invites us to take a glimpse into her world via this interesting and candid Q&A.
For those that aren’t yet familiar, please tell us about Treu Bleu Imagery and your role in it.
Your photography has a very distinct and unique look to it, something that gives the subject a certain vibrant and lively kind of feel. How would you describe your shooting style? What kind of approach do you take to ensure that each project has that distinct “Tasha Bleu” look to it?
Thank you! I would describe my shooting style as modern and contemporary. Working as a men’s fashion photographer who specializes in on-location and street style photography, I capture timeless photos that require minimal editing. I ensure that “Tasha Bleu” look by working with males who take confidence in their personal style and exude boldness. When shooting street style, everything is relative – the subject, the setting, the clothing, the grooming – these are all important details to make up an ideal shot within a great moment. As a photographer, I have to capture the subtle details and point them out. The “Tasha Bleu” look is mainly the attention to detail and composition of everything in the photo.
How important is it to have some chemistry between you and your subject?
You’re a woman of many hats the way you work with Complex, Karmaloop and Hypebeast. How do you balance your time and work between the three?