On day two of our trade show tour in Las Vegas, Nevada we hopped over to the Mandalay Bay Convention Center to check out Magic Market Week. PROJECT, an extension of MMW, is the veteran in this head to head battle for trade show domination in Vegas. PROJECT and PROJECT MVMNT (a youth culture and lifestyle section) always deliver a visually stimulating show and partners with the right companies to help boost it’s already impressive presence within the fashion industry.
This year, PROJECT MVMNT teamed up with LA Canvas Magazine who curated a lounge area in the middle of the main hall. Within this urban oasis provided attendees a place to recharge their tech gear, play in the photo booth, and relax for a cool minute. While chilling at the lounge, we were excited to hear that the Hennessy Happy Hour returned this season! Who doesn’t love free Hennessy mixed drinks?
A new addition this year was Spaces, a curated pop-up shop presented in conjunction with CRSVR. Spaces housed many of today’s leading up and coming brands like Rhude, Junya Mafia, Fear of God, Cotton Citizen, and many more. Another new addition was Mood Boards, an installation with hand-picked pieces that were put together to display streetwear’s current trends.
Over in the main PROJECT hall, the theme of urban paradise was apparent as different sections and lounges were adorned with palm trees, wood furniture, ping pong tables, succulents and various plants. Below the massive white “Tents” were some of fashion’s favorite brands, complete with more island getaway essentials like surfboards and electric scooters. Don’t overlook the many food trucks, even the most fashion crazed victims get hungry too!
Who’s to say there was one trade show that reigned supreme this season? The buyers? The brands? Honestly, there’s just too many factors to take into account. Each show was superb in their own respective market. One thing we should take note of is that we often forget that the consumers are the driving force within this industry. International buyers want what they can’t find in their country, while on the other end, if a US customer wants Japanese denim, they will shop around until they find a store that sells them. Competition has always been essential in any market – it affects prices, distribution, and what everyone will be buying next season.