SSUR Re-appropriates Another Brand, Your Tumblr Dash Awaits the Reblogs

SSUR Reappropriated Your Brand, Congrats

A few seasons ago, SSUR turned up their level of re-appropriation to “Tumblr overkill” after dropping their infamous “Comme Des Fuck Down” line.  Since then, they’ve wielded their variant interpretation on other high fashion brands such as Chanel, Goyard, and Gucci, allowing plenty of Tumblr generation youth and cats who line up for sneakers to embrace high fashion with an irreverence they equate to thumbing their nose at capitalist America.  With their latest drop, SSUR gets their hands on the defunct Yves Saint Laurent logo and scratches out enough letters to reveal the nice surprise of “SSUR” being the remaining letters.  Pretty clever, I’d say.  Go cop either the crewneck or the tee HERE and live out all your dreams of being reblogged to death.


Richard "Reach" Guinto

Reach loves the Lakers, breakfast, the sound of a Fender Rhodes, and rapping along word for word to Wu Tang's "Triumph." If you're looking for him, he's probably out getting chicken.

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