JUNYA MAFIA With the Fresh Video Lookbook “Drop” for their Fall/Winter ’13 Collection

 

See what I did there in the title?  ‘Drop’, get it?  Look, if you aren’t in the know about the Spike Jonze directed music video for The Pharcyde’s “Drop”, then please get to clickin’ HERE and get familiar.  After doing so, check the lookbook video for JUNYA MAFIA’s inaugural Fall/Winter 2013 collection above and admire its clever play off of the original inspiration.  What once started as a small collection of caps and beanies under the Hellz Bellz line has now jet-propelled itself into a full blown collection consisting of tees, hoodies, sweats, and light outerwear.  With the obvious high fashion influence joining forces with chic minimalistic design and branding, JUNYA MAFIA proves to be a new label to keep tabs on.

Richard "Reach" Guinto

Reach loves the Lakers, breakfast, the sound of a Fender Rhodes, and rapping along word for word to Wu Tang's "Triumph." If you're looking for him, he's probably out getting chicken.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s