See what I did there in the title? ‘Drop’, get it? Look, if you aren’t in the know about the Spike Jonze directed music video for The Pharcyde’s “Drop”, then please get to clickin’ HERE and get familiar. After doing so, check the lookbook video for JUNYA MAFIA’s inaugural Fall/Winter 2013 collection above and admire its clever play off of the original inspiration. What once started as a small collection of caps and beanies under the Hellz Bellz line has now jet-propelled itself into a full blown collection consisting of tees, hoodies, sweats, and light outerwear. With the obvious high fashion influence joining forces with chic minimalistic design and branding, JUNYA MAFIA proves to be a new label to keep tabs on.