Remember that one video for The Roots’ “What They Do”? You know, the one where they incorporated all of the industry cliches at the time in the video, satirizing those watered down norms of music video presentation. Yeah, that one. Well the reason I bring that up is because that’s exactly what streetwear brand BEINHABITED is trying to do in the lookbook for their latest “FYB” capsule collection. By incorporating such cliche elements of cool guy streetwear like expensive cars and ski masks, they’re trying to wake heads up and let ’em know what time it really is. Their message rings true in this latest collection, as they champion the quality of paying dues, putting out fresh product, and maintaining high standards in the midst of an already saturated streetwear scene. Click through to peep the rest of the lookbook.