FILA’s newest collab is with one of Long Island’s newest sneaker boutiques: RISE. Having opened its doors about eight months ago, RISE has grown at an exponential rate, catching the attention of the legendary brand. The kicks are highlighted by a number of features, including the tonal red perforated suede, speckled midsole and outsole, tumbled leather back cage and perforated tongue, an embroidered pixelated heart logo on the front tongue, woven labels which appear on the backside of the tongue and a #NYIFL graphic food bed. Wow. And of course, the signature packaging and hangtag of the Cage receives a mock up reflective of this special collaboration. Hit the jump for more details on these awesome sneakers and the great causes they stand for.
“This premise itself varies from everything else within our market through its ability to reach beyond the sneaker/streetwear world and enter into the arena of charity. Anyone who is already familiar with our group understands how highly the principle of giving back ranks with us. At face value, NYIFL celebrates the amazing nature of the state and city we call home, but also its characteristics and ambiance. Our mood is often referred to as ‘rude’ or ‘brash’ to those on the outside looking in. Meanwhile, at our core, we’re actually genuinely warm and compassionate, [and] this rich contrast sets New York apart from everything else. You can call it the ‘Big Apple’, ‘City of Dreams’, ‘Concrete Jungle’, or whatever else you like… we just call it home.”
– The RISE team
Digging a little deeper into NYIFL, the shoe is mostly red, and for good reason. In the spirit of giving, the eye-catching and vibrant color opened new opportunities to work with organizations who devote themselves to researching and developing a safe and sustainable cure to treat the HIV/AIDS pandemic globally. A portion of the proceeds from each sale of the NYIFL collection will be donated back to help find a cure.
RISE’s strong values, confidence, and compassion capture the true spirit of New York, and that’s why New York Is For Lovers.
A bold shoe that makes a statement not only in the world of streetwear but also in…the world? You can count me in. After reading the mission statement behind the shoe, I FILA..n urge to check out these kicks.
An in-store release is set for Friday, June 27th at 8:30PM EST. Remaining pairs will launch inside our webstore at RISE45.com as of 7PM EST on Monday, June 30th.