Being a man of tremendous style is what immediately strikes you upon meeting Goob Jonze. After photographing him several times at industry trade shows, I finally got a chance to personally link up with Goob to get more insights into who he was beyond the fresh fits and laid back demeanor. Delving into more of the philosophy behind his style and methods with which he chooses to show out, I found a great deal of character that reflects through not only his means of dress, but also in how he handles himself. Call him a full-time hustler uniformed in whatever fly representation of his grind is at the given moment. Choppin’ it up with Goob was about as much fun as it was to shoot him on the rooftops of Downtown Los Angeles’ bustling Fashion District. Hit the jump for the full feature.
For the readers out there who aren’t familiar with the particulars yet, please tell us about yourself.
My name is Ryan (my friend’s call me Goob) and I’m creative. I hail from New Orleans, Louisian, however I’ve lived on all coasts now — New Orleans, DC, Chicago and now LA. I’m a designer and act as a Creative Director on projects that I work on with likeminded creatives. I’ve also been doing footwear product testing for Nike and New Balance for almost two years now. I can be reached on email firstname.lastname@example.org
How did you get into what you’re doing now?
Two words: Jeff Staple. I enrolled in an online course taught by the living legend himself entitled “How to Start A Clothing Brand.” The course drew in thousands of designers/creatives from all corners of the globe. We were to follow the syllabus and lectures all while submitting our work to our individual profiles where everyone could see. At the end of the course Jeff and his team would sit down and choose the Top 50 emerging brands to be on the lookout for.
After meeting Jeff for the first time he now remembers me and mentioned that I was a huge role in the success of his class. I consider him a mentor now and it’s somewhat surreal. He’s a super cool and humble guy who just likes to make dope product in a pigeon coop. I guess it’s safe to say that in some fashion I am now a part of that pigeon coop.
My homie Alexander mentioned above shoots/edits dope videos and did a feature on me and my brand while in Long Beach and NYC. View here and here. His work has also been featured on Staple Design’s website. View it here.
What is your style philosophy?
What are some of the best and worst trends out right now?
I don’t know about the best as trends are cyclical and tend to come at ten year intervals. I can most definitely tell you that the worst trend right now is following what other people are doing and buying things because other people have them. That’s the absolute worst! I guess I’m old school because I could care less about someone else and what they are wearing. When I was younger everyone still had opinions about everything and not buying things because its supposedly the hot item to buy. Back then every Jordan released wasn’t a sell out and you could most definitely find them on the sale rack. Things are much different now.
Who are some of your style inspirations or icons?
Stan Getz, Duke Ellington, Mos Def (Yasiin Bey), Dao Yi Chow, MF DOOM, Miles Davis, Frank Sinatra and the random dude in the hood who’s always subtly fresh. My favorite eras of fashion are the 1920s and the 1980s as they are a big part of how I view fashion and life.