I LOVE UGLY is capitalizing on its earned hype by linking up with rapper G-Eazy on a photo editorial that exemplifies the minimal, clean and chic aesthetic that they’ve made as their undeniable trademark. The New Zealand based brand has made international waves with a product that has easily mastered the fine balance of timeless and trendy. Such clothes are hard to come by, so expect I LOVE UGLY to be a new staple in the ranks of top brands you need to have in your closet. Click through for more shots of G-EAZY rockin’ the best that I LOVE UGLY has to offer.
Photos by: Shadowlands / @shadowlandsnz