Alex Randazzo of L.OR.D.S. LA Talks Streetwear and Brand Influence

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Let’s take a few hints from leading fashionistas and international trendsetters, because we all love to peruse the Instagram hashtags for any and all style inspiration. What most of these style icons have in common are their ability to use minimal colors and layer garments with ease, whether it’s an all black outfit or with a simple crew neck and jeans. It looks effortless because, well, it basically is. Thanks to creative and stylish heads in hip-hop like Pharrell, Kanye and A$ap Rocky, street style has taken the high fashion world by force. Wearing streetwear attire to a bougie Parisian restaurant wont cause too much ruckus. But street fashion still has a long way to go before it reaches the pinnacle of style. Luckily for us Angelenos, we can add L.OR.D.S into a growing list of fashion brands that are set to make waves across the international fashion scene.

With its first collection this spring, L.OR.D.S looks into the future of streetwear with monochromatic pieces that include hoodies, t-shirts, vests, pullovers and shorts. The 5th got to know more about this new brand after sitting down for a chat with designer Alex Randazzo. Check out more photos from the lookbook and the discussion with him below.

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The 5th:
Please introduce yourself and the L.OR.D.S. brand.

Alex: I’m Alex Randazzo and I’m the owner and designer of Live or Die Syndicate aka L.O R.D.S. L.OR.D.S is a high end streetwear brand that emphasizes modern innovative design, high quality materials and unique graphics and symbolism. We pride ourselves on quality and small details.

 

The 5th: What is the story behind the brand’s name?

Alex: The name Live or Die Syndicate is something I came up with a few years ago. It is essentially a name for a lifestyle of truly living and not just waiting to die, so to speak. That is the mentality my brand encompasses. L.OR.D.S as a name does not indicate any superlative or lavish lifestyle necessarily. If you are truly living and pursuing your dreams, you are a LORD.

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The 5th:
How do you define street fashion today?

Alex: I don’t think I can give a clear definition of street fashion. A lot of people could say anything that seems to have derived from skate wear from the early 90’s, but it’s more than that. Street fashion, to me, is a number of different types of fashion that one can successfully throw together and pull off from cheap and cool t-shirts, to high fashion ready-to-wear and everything in between.

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The 5th:
Does Los Angeles play a big part in the design and theme of the collection?

Alex: Los Angeles does not play a big role in the design of the collection but it is the home base of the brand and where I was born and raised. Downtown Los Angeles is where I went to fashion school, where I learned what I learned and where I made the collection and did all my work. In that sense, Los Angeles played a big part in me and my experience so I have to give it credit.

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The 5th:
What fashion trend, designer or culture influence the L.OR.D.S brand?

Alex: My main influence of the brand is modern street style innovation, high quality and unique materials and unique graphics. A lot of my influence comes from Japanese stylings. Some perfect examples of the type of modern innovation in fashion that influenced L.OR.D.S are Ann Demeulemeester, Rick Owens, Damir Doma and especially Yohji Yamamoto and his Y-3 collections. In this collection, I used a lot of black and white color blocking and many of the garments are meant to be oversized, long and having drape. Many of the garments are meant to be layered and look best when they are.

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Shop the collection and view the full lookbook on LiveOrDieSyndicate.com.

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Marc Mangapit

Editor and freelance writer from Los Angeles. Pizza hunter and burger snob. He misses the old Kanye, the "I can't even go to the grocery store without some Ones that's clean and a shirt with a team" Kanye.

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