Peep This: Reebok and Kendrick Lamar’s #GetPumped Mobile Concert


Official footage of Reebok and Kendrick Lamar’s much hyped mobile concert through the streets of Hollywood recently dropped, with plenty of looks at all the ruckus that the event caused. After getting together a hundred industry influencers and tastemakers to take part in the run, hundreds of others joined in (including two of The 5th Element’s finest) after catching Kendrick’s tweet that evening instructing fans to meet him at two locations at specific times. Though the video above gives a great glimpse into the fervor of the event, the remarkable thing is that, as a personal participant in this, I can safely say that it doesn’t fully capture just how lit the whole spectacle was. Nevertheless, Reebok and Kendrick Lamar were extremely successful in achieving the #GetPumped effect that they aimed for with this spectacular mobile concert.

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Richard "Reach" Guinto

Reach loves the Lakers, breakfast, the sound of a Fender Rhodes, and rapping along word for word to Wu Tang's "Triumph." If you're looking for him, he's probably out getting chicken.

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