American heritage tennis brand K•Swiss is on the cusp of making a huge return to the game and it’s looking for a little help. The brand recently released a new campaign, aptly titled “The Board,” which invites 100 of the most creative and connected young entrepreneurs to help build K•Swiss back into prominence. The campaign, led by DJ/producer Diplo and hosted by model/blogger Natalie Suarez, offers a six-course curriculum headed by hand-picked insiders that range from 10 Deep’s Scott Sasso to Pigeon-famed Jeff Staple and Josh Otrovsky, the actor-writer-social media personality otherwise known as “The Jew.” Those that are selected to be a part of the Board will not only gain business expertise from the field’s best and brightest, but will leave their mark on K•Swiss’ brand initiatives and ultimate comeback to the game. Hit the jump to peep the Board session topics and their respective insiders.
The multitude of topics covered in the sessions are all vital pieces to starting a brand and a business, headed by figures who have seen it all in the world of streetwear and fashion. Interested applicants have until April 30 to submit their applications and you can follow the Board online at http://board.kswiss.com/ and through social media via #theboard and #ourkswiss.