RECAP: Neff Headwear’s “Soul of Summer” Collection Launch with Jhene Aiko

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For the sun-loving SoCal residents like ourselves, we know that certain fashion brands understand our love for beach culture. Brands such as Neff Headwear in particular, add an easy-going beach aesthetic to the sometimes bland malls we have to visit. The Soul of Summer Collection is Neff’s first womenswear collab with an artist, and who better to than the Grammy-nominated Jhene Aiko. We were invited to preview the collection in Downtown Los Angeles where guests enjoyed custom mixed Hennessy V.S cocktails among the good vibes. Later, Jhene serenaded the crowd with an intimate acoustic set, the perfect soundtrack to a summer night. See the photo coverage and details of the release after the jump.

 

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Neff’s Soul of Summer Collection will be released mid-June and be available to purchase at PacSun stores nationwide.

Photos by: Noel Vasquez / Getty Images for Hennessy V.S

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Marc Mangapit

Marc Mangapit is an editor and freelance writer from Los Angeles. Pizza hunter and burger snob. He misses the old Kanye, the "I can't even go to the grocery store without some Ones that's clean and a shirt with a team" Kanye.

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