Editor’s Note: Conflation

Editor's Note: Conflation

Doing the rounds through my go-to websites for daily consumption, I can never predict which wormhole will be opened up by my curiosity. Today an article on the discovery of a well intact Ornithomimus fossil piqued my interest, leading me to a random Tumblr search for related dinosaur news. Full disclosure if you don’t know me: I love dinosaurs. And that is one long, separate discussion that we can save for another time over a beer or two. Back to the lecture at hand: my Tumblr perusing leads me to a New York Times highlight published today on the Visvim gawd, Hiroki Nakamura’s homes. More insight into one of my favorite designer’s concepts and aesthetic philosophy? Dope, show me more. From there, cue wormhole number two, as YouTube’s enticing web of vast visual minutiae caught me up in a number of interviews with Nakamura. Now, one thing that completely stood out to me within one his interviews – his use of the word ‘conflation’. Word of the day, kids. Here’s why.


Conflation is defined as “the process or result of fusing items into one entity; fusion; amalgamation.”

The context with which Hiroki Nakamura used ‘conflation’ was in his explanation of why the high price point of Visvim is justified by its uniquely superior quality.

“To make a good product that lasts long, it’s very important to develop inside, not from outside. It’s like I have to use a certain quality of material, I have to use a certain quality thread. Conflation is very important.”

Hearing that word ‘conflation’ got me curious, because for one, I don’t think I’ve ever come across that word before and also, I was fascinated by that quote from Hiroki, wanting to find out more the context with which he used it.

One Google search away and my magnetism towards that word was satisfied, as the spirit of collaboration, the process with which we combine like-minded individuals with uniquely differing viewpoints, and the resulting efforts combine for some of the best work we as singular individuals could only dream of producing. And with this holistic approach to creating, the efforts with which we try to accomplish on a daily basis here at The 5th become an earnest offering of a staff that’s constantly trying to develop a quality product from the inside out.

We, as a team made up of one certain quality and mettle, fuse together with other noble qualities found throughout the rest of us, to be that superior amalgamation, that polished quality that we hope meets your standards as readers and consumers. Because, as discerning consumers ourselves, we know what it’s like to be drawn in with quality content. Putting in the proper time is necessary so as to not waste any of yours.

But beyond the scope of creative collaboration, the concept of conflation becomes a yearly touchstone for many of us as the holidays draw near. Families gathering, becoming that singular entity, are made up of quality materials to weave together a fabric that covers the broadest sense of oneness and unity. This is simply conflation of the highest order, where the irreplaceable product of a family bond is the result of intimate development from the inside. Where we’re all gifted with a timeless, high-quality product that defines us all.

So even if I still can’t afford any Visvim and instead try to emulate the aesthetic at times on some strugg steez, I now know that a special brand of conflation is always implemented to produce anything worth sacrificing for – whether it be paychecks for jawns, time for quality content or all of the above for the fam.

Richard "Reach" Guinto

Reach loves the Lakers, breakfast, the sound of a Fender Rhodes, and rapping along word for word to Wu Tang's "Triumph." If you're looking for him, he's probably out getting chicken.

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