BLC has navigated their way through the suddenly crowded landscape of luxe basics with a product that’s at once subtly modern and classically refined. Such a fine balance is a challenge to do, but with BLC, they’ve nailed it by superb presentation of their staple pieces. The brand’s striking design is tempered with a clean overall aesthetic that draws even the most discerning of consumers to its finest details.
Who makes up BLC: Cheyne Gilmore, Creative Director and Design and Fabrice Guyont, Sales and Creative.
Hailing from: Costa Mesa, CA
The brand’s message: Dramatic Simplicity.
The style of product that BLC offers: Wovens, layering pieces, jackets.
The challenges during the come up: Where to start? The economic landscape mainly.
What do you feel has got people giving such great feedback towards your brand: Our fits, from streamlined, single pocket wovens, to our stripped down bomber jackets.
What you’d like people new to your brand to know about it: That a higher price doesn’t necessarily mean that you’re getting better product.
How does BLC plan on keeping their momentum up: Right now, it’s just continuing with our current direction while sprinkling in a few new silhouettes.
What’s in store for BLC’s future: We have a tri-seamed, bamboo, slouch tee that’s dropping in March. It’s butter.
Photos by: Robert Macaisa