The throwback notes hit hard as the rumored GUESS x ASAP Rocky collaboration finally comes to fruition with a lookbook that takes a trip down memory lane back into GUESS’s heyday. The brand didn’t venture too far from its signature fare that’s become so sought after by vintage junkies, but merely updated minor details — like replace the ‘S’ with ASAP’s dollar signs — to offer the assist in rekindling fond 90s glory days. Heavy with 90s references — Super Nintendos, oversized denim, chokers, CD towers, OG arcade games and a must-have Hall & Oates varsity that unfortunately not in the collection — the nostalgia waves climb El Nino-high and make these pieces a must-cop to reinforce the beloved 90s as indeed, the best decade ever. Look out for presales to drop starting January 30, with reasonable price points starting from $34 USD to $228 USD.
