K-Swiss is set to launch the 50 Love campaign in commemoration of their 50th anniversary. To help celebrate, they’re running it back to 1966 with the launch of The Anniversary Pack, honoring iconic shoes from the archives. The collection will consist of five classic styles that have been updated with modern footwear technology and high quality materials.
The first pair to be released will be the Classic ’66 USA, which was the first shoe that was created from the brand. These were my go-to kicks back in my Catholic school days. Rules stated we must only wear all white, black or brown shoes and these were what kept me fresh in a sea of Sperry Top Siders and Sketchers Velcro walking shoes. Praises to K-Swiss for these forever classics! This limited release will stock only 1,966 pairs as a nod to its humble beginnings in 1966 and will run alongside six other models; the Irvine OG 50th, Surf ’N’ Turf OG 50th, The Classic ’96 50th and Hoke 50th.