“New phone, who this? “

File this under bizarre hip-hop fashion news, but actually tame in comparison when it involves Killa Cam. The Dipset rapper recently visited DJ Who Kid’s “The Whoolywood Shuffle” radio show on Shade 45 to get us all caught up with his new projects.

One of the key moments in the 30-minute interview has to be his announcement of dropping a pink camo sneaker in collaboration with Reebok. Adding that he is currently finalizing his own patented pink Pantone color shade. Images like the photo above have been used on phone cases, apparel, and even bed sheets. The pink fur is definitely iconic in hip-hop fashion thanks to the rapper. The “killa pink” will be used on the new Reebok sneakers and all new products he puts out in the future. Damn Cam’ron, get that money.

Watch the full interview below: