The contemporary, trendy, big | tall market segment has been ignored for far too long.
OUBLIER (/u.bli.je/) French for “to forget”, is answering the prayers of stylish big men around the world. OUBLIER launched in 2015, and has been providing essential fashion basics for men who simply do not fit in the typical offerings found in boutiques and department stores. OUBLIER gladly accepts the challenge of revolutionizing the big | tall sector, and does so by aligning large silhouettes with contemporary streetwear sensibilities to create essential garments for the wardrobe of every fashion-conscious big man. Through careful measures, and exact standards OUBLIER identifies and creates a contemporary segment that would not exist otherwise.
The big man has been classified by the industry as the “end of the rack” consumer, however the big man makes up a staggering 65 percent of the market. OUBLIER focuses on the progressive big man offering sizes XL-5X for ages 20 – 35 with a clean and evolved streetwear aesthetic. OUBLIER provides clothes that can accommodate a man 6’ – 7’ tall, weighing between 250 – 400 pounds, and wearing a waist size 40 – 50. This customer is currently being–marginally–served as an outlier by traditional brands and not even thought in the contemporary menswear world.
OUBLIER is the solution for the streetwear savvy big man who wants his clothes to create comfort, and convey confidence. OUBLIER is currently selling their Summer ‘16 capsule collection DIMENSIONS. In this group they experimented with textures and intricate seams to tell a story of nuanced complexity and subtle stylization. Our customer is indeed big, but the tiny details still matter. The online response to OUBLIER has been emphatic, generating a growing fan base that includes celebrity athletes, and as we continue to expand our vision we are beginning to look for opportunities to reach a wider audience.
Join Oublier at their Los Angeles popup store during the 2016 Espy’s on July 12th to see the Summer ’16 collection in person, and meet the brand’s founder Jamaal Carroll. To view the entire current collection, or stay up to date on what’s going on with OUBLIER visit them at www.oublier.us or on Instagram @oublier.us.