In a seemingly orchestrated and endless bombardment of musicians/singers putting their name on every type of apparel, 2016 is shaping up to be the year of the “fan merch.” No need to attend a live show to cop that overpriced t-shirt when you can shop their collection online. These artists are just trying to live y’all and extra revenue has to be earned whichever profitable way. But I digress, The Weeknd must have spent many long nights on the computer designing these pieces…so spend that allowance money like the social media maven, Pokemon catchin’, indie music connoisseur you are. You Earned It. How about “it’s What You Need.” You get the idea.
His trademark “XO” logo is actually really dope and keeping the colorway strictly black and white elevates the line slightly on par with TLOP merch. Take a look and let us know your thoughts. The second delivery of the Spring/Summer ’16 line is just below. Browse the Tumblr-esque lookbook and shop the pieces here.