“As Raw as it gets.”
Rap newcomer Daye Jack recorded and released his mixtape, “Hello World” from his NYU dorm room back in 2014, and since then the kid has released stand alone tracks, performed at Lollapalooza and Moogfest, been on tour, commissioned to write songs and guest spots and was recently featured in an Apple short film discussing space and music. The kid’s been busy. We get it.
Just as any successful rapper before, during and after him, Jack’s success is just an example of what happens when you put in the work. Though now living an artist lifestyle, the work ethnic that got him where he is today never changed. In his latest visuals, a camera follows Jack around backstage through the show to the day after — when his live goes back to normal in between performances.
The song in the video, “Raw” “is about believing in yourself so much that you become a villain. There’ll be people around you who you think you’re crazy because you’re trying to make some outlandish dream come true, but they’re wack for that. That kid being picked on for thinking different and chasing his ideas is who I want to sing along to this song cause that shits as Raw as it gets.”