adidas looks to the future of sportswear fashion by taking cues from the past.
While today’s youth-driven fashion brands like Vetements and Anti Social Social Club are borrowing elements from 90’s pop culture, older brands such as adidas Originals are looking to a different era. The Regista Collection, a higher-end apparel branch from the mega-successful footwear company, continues its path of a minimal aesthetic theme made for the athleisure market. While it’s easy to love their use of innovative fabrics and technical elements such as laser-cut pockets and reflective details, these are already standard in most sportswear collections. Although tbh, these Regista pieces will mostly be shown off at parties in the Valley or on the streets during NYFW, they’ll never even see the inside of a real gym. Its simple silhouette designs and branding are what really appeals to this new wave of fashion experts, all thanks to inspiration from many of the 1970’s Freizeit collections. Definitely not a new concept, but reworked just enough to make the pieces look like they belong in this modern era. View the lookbook below and shop the collection at select retailers beginning August 4.
All images courtesy of adidas.