Kanye West Wants adidas To Make Affordable Footwear

BBC Radio 1’s Annie Mac recently interviewed the rapper and we learn a few things about his future ambitions.

On an upcoming broadcast scheduled for Monday August 1st, 7-9pm, the Famous rapper revealed his plans on persuading adidas to make a super low budget-friendly shoe. With the widely popular success of the recent Yeezy products, adidas needs to take his words seriously or risk losing the rapper to another footwear brand.

“I’m going to adidas and I’m like adidas, I know you’ve never made a shoe under $50 but we have to make a shoe that costs $30 and I’m gonna be the coolest shoe of all. To me, this thing I’m saying is the thing I’m most excited about of anything I’ve ever done. To be able to take all of what I’ve learnt from the best designers and making collections with fashion people ripping me up alive and dissing me saying don’t quit your day job and all that, to be able to get to the point of being able to make something that everyone can touch and have that visibility,” tells Kanye West to Annie Mac.

Though we don’t know for sure if Kanye actually knows the price breakdown of footwear production, a $30 adidas shoe would surely be as basic as it can possibly be. But with H&M and Target having created very affordable designer shoe collabs with high fashion brands, it’s not entirely impossible but we’ll still be skeptical until we see the products on hand.

Kanye also spoke on a European tour for The Life Of Pablo, his thoughts on the Glastonbury performance last summer, and why he wants to run for president. What will surprise most people might be his determination to work with the furniture company IKEA.

“I have to work with IKEA – make furniture for interior design, for architecture and I know that if I do a minimalist apartment inside of a college dorm where the TV goes on the side of the wall… Yo IKEA, allow Kanye to create, allow him to make this thing because you know what, I want a bed that he makes, I want a chair that he makes – I want more products from Ye.”

Now that’s one collaboration we would really be waiting for. *Prayer hands emoji* that this happens real soon because our homes need that Yeezy upgrade.

Hear the full interview on Annie Mac’s BBC Radio 1 Show Monday August 1st starting at 7pm in the UK.

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Staff Writer

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