As a brand with its finger on the pulse of style, music and culture, Footaction brought together OG rapper E-40, R&B singer Omarion, rapper Casey Veggies and L.A. transplant and artist B.J. the Chicago Kid, to kick-off the series’ first installment – “Footaction Free Flow: Fly Style” – on YouTube. The video follows the quartet as they embark on a cross-country journey back to the West Coast. The artists bring viewers behind the curtain as they discuss their past travel experiences, how they stay fresh on the road and what Cali culture means to them.
“We’re excited to bring our consumers into the mindset of those at the cutting edge of culture, both past and present,” said Ken Side, vice president, general manager for Footaction. “Having artists who are at very different phases of their careers weigh in on style, music and so much more makes for really engaging content that resonates with Footaction’s customers.”
Fly Style focuses on all things travel. August is the month where many make the annual dash to fit in their last few trips before getting back to the “grind,” whether that’s hitting the books, returning to the office or tackling that next big project. Aligning with the theme, the featured talent spoke about how they plan to spend their last big trip of the summer, what they like most about traveling to the West Coast, their upcoming projects, and how the grind of the music industry has changed over the years – all while rocking the newest styles available at Footaction stores nationally and on Footaction.com.
“Footaction brought together a great crew to talk about style, travel and the music industry, and being the OG of this young group was an honor,” said rapper E-40. “Omarion, Casey and B.J. are talented, respectful and down-to-earth. I had a great time choppin’ it up with them about how the music industry has changed over the years, and trust this won’t be the last time we work together as I would love to combine forces in the studio sometime in the near future.”
Footaction is set to release additional installments digitally later this year. The upcoming videos will feature different cities, artists and free-flowing conversation.