“To inspire confidence in women everywhere”
Having a successful transition from the fashion runways to the movie screens, Cara Delevingne reminds us why she is a top model in this new campaign from PUMA. The footwear and apparel company’s choice of female ambassadors have definitely paid off as Cara joins a squad that includes Rihanna and Kylie Jenner. The “Do You” campaign aims to be more than just another athletic collection with a clear message of empowering women all over the world.
Cara explains, “To ‘DO YOU’ is to take ownership of yourself and finding the power within that ownership —it’s a very powerful statement. It’s about accepting who you are, no matter your faults. ’DO YOU’ is about finding your truth and sticking to it. I think it’s so special because it means something.”
Source: PUMA, Highsnobiety