“I play for the human race.”
“Hu is short for human – human being, human race, humankind…”
adidas Originals released a short film in anticipation of their newest collaboration with Skateboard P himself. The collection aptly-titled “Hu” will aim to celebrate a spirit of equality, acceptance, co-existence and understanding. Pharrell will have different cultures around the world as his inspiration, starting with a spotlight on the Native Americans from North Dakota for the first collection.
“But Hu, itself is also a reference to color. As human beings, we all have a color. We all look different, we all speak different languages, but we’re all connected,” said Pharrell Williams.
Judging from the international success of the limited edition NMD that dropped earlier this year, this full collection will be coveted by fans of both Pharrell and adidas. Stay tuned for the official drop on September 29 as the collection becomes available online and at select retailers worldwide. In the meantime, watch a short film about the first collection below.