Starring PUMA brand ambassador The Weeknd.
The Starboy singer stays busy in the music and fashion world. Earlier today, music blogs shared the news that he will be performing live on the Grammy stage with the legendary electronic duo Daft Punk. While he prepares for that anticipated performance, you can catch him starring in a new #RunTheStreets project by footwear giant PUMA. Ahead of the February 2nd drop, the IGNITE Limitless training shoes are perfect for those looking to add more stylish features to their daily rotation. The shoes are designed with “TPU Kurim midfoot cage over a Kevlar infused mesh for ultimate protection and durability” and a “reflective PUMA branding at tongue and outer heel.” To show the masses that a training sneaker can look stylish (which btw isn’t difficult to do nowadays since athleisure got mainstream), PUMA had The Weeknd wearing his standard all-black uniform and the IGNITE Limitless shoes. Watch the video above and to cop the shoes on 2/2/17 head to PUMA.com.