A smooth transition into the warmer months.



Bay Area’s very own skate and streetwear brand HUF has been coming through with some impressive footwear and threads. Their newest collection for Spring 2017 was designed with popular style trends currently dominating streetwear fashion. But as one of the leading fashion brands in skate culture, HUF can easily set their own unique trends as well. This is apparent in their newest collection, which has hints of throwback punk, reggae, and dancehall culture mixed in. These movements that were popular in the 70’s and 80’s continue to inspire today’s streetwear brands, which in turn will inspire higher end fashion brands. Check out the lookbook below which includes key pieces like the Hupper 2 Lo shoes, Souvenir MA-1 jacket, Kingston jacket, Shots Bomber reversible jacket, and the Aggro Football tee. Grab the new collection at retail shops and online starting February 9 at HUFworldwide.com.