Keeping that classic SoCal vibe.
Shawn Stussy’s iconic surf/skate/streetwear brand Stüssy has outlasted and outlived similar brands that started in the 80’s. A true SoCal staple which has influenced numerous designers around the world. One major factor in their success may be that their pieces are never too over-designed. While certain surf brands have gambled with other influences, the classic Stüssy brand has easily maintained their love of the skate, surf, and music culture. It also helps that you can mix and match different seasons without getting caught up on the fashion rules. Honoring the traditions of staying unique and maintaining a sense of individuality may just be Stüssy’s key to staying around for many more years to come. Check our their newest threads via the Spring/Summer 2017 lookbook below. The collection ranges from polos, satin jackets, bucket hats, and of course some tank tops too.