A tribute to Jamaican subculture.

The SPEZIAL line from global fashion brand adidas is an ongoing contemporary collection that upgrades sportswear pieces and is inspired by the brand’s rich heritage.

They have recently unveiled a rich and vibrant Spring/Summer 2017 SPEZIAL collection complete with stunning photos and a campaign video made by some of the best video production companies. In this season they explore British and Jamaican subcultures and the historical connection between the two. The lookbook and 5-minute video stars reggae artist Chronixx, with Kingston, Jamaica and Lancashire, UK serving as the visual’s location.