Under Armour Unveils The New ‘Threadborne Shift’

Just in time for summer’s festival season.

Masters in the workout apparel business, Under Armour has recently teamed up with a group of individuals making waves in the art, dance, music and fashion realms. These influencers who each command different areas of the media were picked to debut Under Armour’s latest performance lifestyle footwear: the UA THREADBORNE™ SHIFT.

The trendsetting individuals are:
GoldLink, Rapper
Jesse Wellens, YouTuber and director
Meechie, Dancer and viral social influencer
Taco, DJ from Odd Future

The 4 trendsetters recently styled their own looks with the new footwear before taking to the streets of Downtown Los Angeles. Check out the photos below of how they expressed their personal styles. And get a better look at the UA THREADBORNE™ SHIFT which drops nationwide on 4-27-17.

UA THREADBORNE™ SHIFT was made for those who take the lead. Built with a Threadborne upper and stability bands in the forefoot and heel to keep you locked-in, the UA THREADBORNE SHIFT gives the perfect Fit with Flex to forge your own path.

You can expect to see more of the UA THREADBORNE™ SHIFT over the coming weeks, including this weekend in Palm Springs at HYPEBEAST HOTEL. Under Armour has joined HYPEBEAST to celebrate the upcoming launch of the footwear during the kick-off weekend to summer’s festival season.

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Staff Writer

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