Nike Taps Travis Scott For New Air VaporMax Campaign

“Day to Night”



“Goosebumps” rapper Travis Scott is having a good month. I mean, besides the fact he is rumored to be dating an ultimate baddie, Kylie Jenner, he also dropped a couple of new songs online. And now Nike has the rapper front and center for their new Air VaporMax campaign titled “Day to Night.” The three new colorways will be available June 1st and should appeal to a broader range of consumers because everyone loves options. When Highsnobiety asked the Houston rapper on his first impression of the new shoes, he replied “The first time I saw them, was when I performed in them. When I saw the all-black ones, I thought, ‘these are crazy!’ They are comfortable and I was flying when I performed in them.” So…cop or drop? Peep the campaign images and let us know your thoughts below.

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