A music and shopping experience that welcomed over 15,000 people to the Long Beach Convention Center.

After two days of buyers and brands doing business in Long Beach for the Agenda Trade Show, the third day was dedicated to the fans. On Saturday July 15, the first ever Agenda Festival opened its doors to the masses for an immersive experience in everything from skate, surf, street culture, food and art.

Rising fashion icon A$AP Rocky surprised fans and joined a headlining performance from Tyler, the Creator alongside Taco, Ludacris, Cam’ron, and Lil Dicky.

The massive event also hosted over 500 pop-up shops and brand activations featuring Levi’s, Hurley, Champion, Converse, New Balance, Patagonia, Mitchell & Ness, adidas Skateboarding, Nixon, Herschel Supply Co., Stance, Poler, Rip N Dip, Staple, and RVCA as well as the first ever “Dream Battles” live skate contest hosted by The Berrics, Paul Rodriguez and PJ Ladd.

The main stage, presented by Hurley, included performances from Tyler, the Creator, Ludacris, Cam’ron, Lil Dicky, The Beat Junkies, YesJulz, and DJ House Shoes. The second stage, presented by Volcom and hosted by Burger Records, and featured performances from Nobunny, No Parents, Fat Tony, and Cowgirl Clue.