HEX Brand Fall ’17 Lookbook: Roots & Rituals

Celebrating individuality and heritage.

Oxnard-based fashion accessory brand HEX has a new collection coming out in the fall and today you can see a preview of the new pieces. The lookbook below was shot by acclaimed photographer Travis Jensen in San Francisco. The visuals were inspired by the concept of “Roots and Rituals” as the brand reminds everyone the importance of staying true to your own ideals and experience. These will ultimately affect and shape your future, whether we are aware of it or not. The accompanying video feels like a nostalgic 90’s hip-hop video while staying in line with the brand’s theme of exploration.

“Our history is our foundation, our heritage. As we add to that experience, we can embrace our roots while creating new habits at the same time. We enjoy where we have been, and we anticipate what’s next.” – HEX

Marc Mangapit

Editor and freelance writer from Los Angeles. Pizza hunter and burger snob. He misses the old Kanye, the "I can't even go to the grocery store without some Ones that's clean and a shirt with a team" Kanye.

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