Celebrating individuality and heritage.


Oxnard-based fashion accessory brand HEX has a new collection coming out in the fall and today you can see a preview of the new pieces. The lookbook below was shot by acclaimed photographer Travis Jensen in San Francisco. The visuals were inspired by the concept of “Roots and Rituals” as the brand reminds everyone the importance of staying true to your own ideals and experience. These will ultimately affect and shape your future, whether we are aware of it or not. The accompanying video feels like a nostalgic 90’s hip-hop video while staying in line with the brand’s theme of exploration.

“Our history is our foundation, our heritage. As we add to that experience, we can embrace our roots while creating new habits at the same time. We enjoy where we have been, and we anticipate what’s next.” – HEX