Sony kicks off it’s second annual Lost in Music campaign with the Grammy-nominated headliner, Khalid. The event took place at the iconic Avalon, right in the heart of Hollywood, California. Sony’s latest technologies were used to create a visually appealing aesthetic projected on an array of LED screens which lit up the back of the stage and the walls of the venue. The “Dreamscape” visuals took the crowd on a virtual reality adventure as London On Da Track and H.E.R set the vibes for the night as they opened and warmed up the stage for Khalid.
The event was attended by the internet’s social elite alongside some die hard Khalid fans. Model, Sofia Richie and YouTube Star David Dobrik were amongst the celebrities spotted at the event kickoff. Following Los Angeles, there will also be an event to launch a “Lost in Music” video series in New York next month. The series will then travel to the South by Southwest® (SXSW®) Conference & Festivals in Austin, Texas from March 15th to 16th.
“Lost in Music” aims to deliver unique experiences combining technologies and music as only Sony can,” said Midori Tomita, VP in charge of UX Business Development, Brand Strategy of Sony Corporation. “We are thrilled to have this opportunity to work with Khalid, who was recently nominated for five Grammy Awards, including best new artist. His unique talents are truly highlighted in this latest installment of our “Lost in Music” brand campaign, and we are confident that music fans who experience either the concert events or the VR music video will be wowed.”
[ Photos provided by Matt Vinas and Sony ]