HEX & Coca-Cola Join Forces Once Again For Brand New Summer Capsule

Catch A Wave.

This new collaboration between the widely popular fashion accessory brand and international drink company features mixed-materials on the exterior in a signature red and white color scheme with a retro pop-color Coke print lining.

There are 3 beach-oriented bags: The Backpack, The Surf Tote, and the Waist Pack. All of the bags in the capsule feature insulated cooler pockets for keeping your Coca-Cola drinks refreshingly chilled.

““After the success of our Coca-Cola by HEX Sneaker Capsule, we wanted to come back with something that really felt like summer,” says Dan Maravilla, HEX Co-Founder. “The classic ‘Catch A Wave’ messaging was perfect for a beach-inspired collection that we are really proud of.”

The Coca-Cola by HEX Summer Capsule is available at hexbrand.com and many premium retailers domestically and internationally.

All images and videos provided courtesy of HEX.


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Staff Writer

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