HEX & Coca-Cola Join Forces Once Again For Brand New Summer Capsule

Catch A Wave.

This new collaboration between the widely popular fashion accessory brand and international drink company features mixed-materials on the exterior in a signature red and white color scheme with a retro pop-color Coke print lining.

There are 3 beach-oriented bags: The Backpack, The Surf Tote, and the Waist Pack. All of the bags in the capsule feature insulated cooler pockets for keeping your Coca-Cola drinks refreshingly chilled.

““After the success of our Coca-Cola by HEX Sneaker Capsule, we wanted to come back with something that really felt like summer,” says Dan Maravilla, HEX Co-Founder. “The classic ‘Catch A Wave’ messaging was perfect for a beach-inspired collection that we are really proud of.”

The Coca-Cola by HEX Summer Capsule is available at hexbrand.com and many premium retailers domestically and internationally.

All images and videos provided courtesy of HEX.

Staff Writer

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s