HBO’s “The Shop” activation at Complexcon 2018 had to be one of the busiest and liveliest installments at this year’s convention. HBO built out a full-on barbershop housing celebrity barbers from Bevel (Marcus Harvey, Donald Long, Geiva and Jabree Turner) and had a constant flow of celebrities and attendees hopping in and out of the barber chairs over the weekend.
The Shop was a background for on-camera interviews with Grant Hill, Nas, Big Boy, and Jeff Staple as well as panel discussions with Capitol and Motown records. HBO also brought out viral sensation The Shiggy Show and Juhahn Jones to hype up the attendees and to help promote the activation. SneakerLab was also in attendance at the shop providing sneaker cleaning and protection for the guests.
HBO’s activation successfully turned their new unscripted show “The Shop” into a reality with this activation. They brought the culture, the influence and showcased the camaraderie the show has to offer throughout the experience.