The LQD Cell is here! Puma’s biggest launch of 2019 is a brand new franchise/technology called LQD Cell. Pronounced Liquid Cell, LQD Cell is an evolution of the Puma Cell franchise from the ’90s which was revamped late last year in fall of 2018. The LQD Cell is the perfect hybrid of fashion meets technology with its streetwear sneaker aesthetic and built-in technology of a performance shoe.

Key features of the new LQD CELL technology include:

• Soft yet sturdy hexagonal cells that compress and work together with ProFoam to keep you steady while you work out
• Smaller cells than the original CELL technology that are arranged in a new configuration to further maximize shock absorption
• Designed to enhance performance and comfort through stable cushioning

The first drop from the collection is the LQD Cell Origin AR which is dropping online and in select retailers worldwide on Thursday, April 4th.  The Origin AR retails for $120.