Marking the second installment to their successful collab, PUMA and streetwear icon Diamond Supply Co. have joined forces once again. The brand new SS19 collection fuses classic PUMA heritage silhouettes with Diamond Supply’s iconic logo and signature Diamond blue colorway. Peep the lookbook video and images below.
“An embodiment of true Californian culture and lifestyle, the apparel, footwear and accessories found throughout the collection are influenced by the textures and colors of backyard pools and skate-bowls, paying homage to the dreamy Los Angeles sun and skate culture. Touches of tie-dye animal prints add a pop of premium-retro flavor. Key styles include PUMA’s signature Suede and Cali-0 sneakers, while matching printed track jacket + short sets and bum bag bring the fun.”
Founded by Nick Tershay in 1998, Diamond Supply Co. has gone on to not only become one of the world’s widely-recognized skate brand, but also transcend beyond the skate community to be a dominant force in the ever-changing streetwear industry. Congrats to Tershay and his team as they recently celebrated their 20th anniversary!
(Lookbook images and video courtesy of PUMA)