Rapper and designer Offset set to produce “The Hype”
“I feel like the show ‘HYPE’ was created with creatives like myself in mind. I’m happy to not only be a co-signer for the show but a producer. We are giving opportunities to the culture.” – Offset
As the lines between streetwear and high fashion become increasingly blurred, we’re finally seeing the greater effects of that merger in various media formats. It was only a matter of time until streetwear took over all your screens as more fashion enthusiasts crave for fresh and exciting brands. Fashion competition shows are not new, as you can see in all your streaming platforms, but their universal flaw is that they all share the same format as the OG show itself: Project Runway. Is it time for something different? Are the masses ready for what streetwear really looks like? It’s not polished, it’s not glamorous, it’s not trying to appeal to everyone. The Hype may just be the series to shine light on the gritty hustle that only streetwear brands know all too well. Be on the lookout for upcoming news and hopefully a release date soon.
“THE HYPE features ten streetwear professionals who will compete in challenges to prove they can talk the talk and deliver the product. Every episode will offer unique tips and takeaways about the intricacies of designing, the business of fashion and the savvy to identify the latest trends, while also providing mentorship to the contestants.“
[Source: Warner Media press room]