Taking us back to the early 2000’s of rap music.
You just had to be there. The late 90’s and early 2000’s was a different time for rap music. The urban radio would constantly play Juvenile, Mannie Fresh, B.G., Hot Boys, Birdman, Lil Wayne, Nicki Minaj, and even Drake. Although those last 2 artists were signed in the late 2000’s, we are still including them in the popularity and success of Cash Money Records. It was raw, hood, and made us want to wear bling’d out gold chains again. The fact that L.A.-based streetwear brand The Hundreds is paying homage to the iconic Cash Money lifestyle just feels right, no other brand could give it the same vibe. Peep the lookbook below shot by @castroclifton and head on over to The Hundreds to cop all the items now.
All images via The Hundreds