Your weekend playlist of the videos you should be watching.
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19 Things To Cop For The New Year
What better way to ring in the new year than to add something new to your lineup?
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Rae Sremmurd for BAPE x NEIGHBORHOOD
BAPE and NEIGHBORHOOD come together for a one of a kind collection.
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Karrueche Tran for Hypebae: Sneaker Ratings
From the popular Yeezy Wave Runner 700 to Sketchers, see how actress Karrueche Tran rated these shoes from hot to not.
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Pharrell Williams for adidas Originals Hu NMD “Greater China Pack”
Pharrell releases new images for the upcoming NMD “Greater China Pack.”
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Pharrell x adidas Hu Holi adicolor SS’18
Inspired by the Hindu spring festival.
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Red Bull Culture Clash x adidas Varsity Jackets
4 stages. 4 crews. 1 winner.
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GOAT is the GOAT
Los Angeles Based mobile app, GOAT was founded in 2015 and is self dubbed “the safest way to buy and sell sneakers through your mobile device.”
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Watch the adidas SPEZIAL S/S’17 Campaign Video
A tribute to Jamaican subculture.
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adidas Originals Feature MadeInTYO, Desiigner and Snoop Dogg
Two new videos for the “Original Is Never Finished” campaign.
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Weekend Visuals
Catch up on the trending visuals and music videos from this past week.
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Pharrell & adidas Present The Hu Holiday Capsule
Set to drop on November 17.
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adidas Originals = Pharrell Williams ‘Hu’ Collection
“I play for the human race.”
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A Closer Look At YEEZY Season 4
Kanye West and adidas continue to push through with their post-apocalyptic fashion inspiration.
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HEX Introduces The Sneaker Backpack
“The Sneaker Backpack is perfect for our modern lifestyle,” says Dan Maravilla, HEX Co-Founder.
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Kanye West Wants adidas To Make Affordable Footwear
BBC Radio 1’s Annie Mac recently interviewed the rapper and we learn a few things about his future ambitions.
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Weekend Visuals
Our weekly roundup of the videos worth watching again.
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adidas Originals Regista
adidas looks to the future of sportswear fashion by taking cues from the past.
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adidas Originals x Pharrell Present “Pink Beach” Second Wave
Footwear and apparel giant adidas have no plans on slowing down. Just when the internet has calmed down from one collabo, they hit us with another stellar offering. My wallet can’t handle all the dopeness.
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Recap: Footaction presents Cali Christmas and Hot For The Holidays
Footaction hit both coasts the other weekend, on December 4th and 5th, to bring LA and New Jersey good music, fashion and some holiday cheer. Teaming up with Power 106 for “Cali Christmas” on the west coast and Hot 97 for “Hot For The Holidays” in the east coast, each concert brought out heavy […]
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Tis The Yeezy Season 1
If you’re a Kanye fan, chances are you’re reading this post from the comforts of your portable chair, already waiting in line outside your local retailer carrying Season 1 of his Yeezy clothing line collabo with adidas Originals. And why wouldn’t you? The much ballyhooed collection from Mr. West is dropping tomorrow riding a wave of […]
Read moreAdidas Primeknit x Tubular X Lookbook Bottles Sophisticated Sportswear
Adidas continues its long range efforts to maintain the top spot in the world of contemporary sportswear in their recent lookbook, offering a tasteful showing of the Primeknit x Tubular X model that dropped just earlier this summer. The shoes themselves are at the premium of the previous Tubular with an upgrade in materials that […]
Read moreRECAP: adidas Originals X Pharrell Present #OriginalSuperstar at Milk Studios
This past weekend, adidas Originals and creative higher power, Pharrell Williams, put on an event that championed the cause of creativity by inviting hundreds of high school students to Milk Studios in Hollywood for an art throwdown that encouraged them to let their imaginations loose to design their very own adidas shelltoes. The unique and inspiring event […]
Read moreBrooklyn Museum Explores Sneaker Culture in Latest “Art On the Wall” Series
As if sneaker culture was big enough here in LA, sneaker culture is magnified ten-fold out in New York City — so much so that Brooklyn Museum introduces “The Rise of Sneaker Culture,” the latest edition in their Art on the Wall series. The exhibit is the first to explore the rise of the footwear, […]
Read moreadidas Originals Has Got Us Covered For A Spring Full of Bangers In 2016
adidas is out here letting everybody know that it’s not only tugging on Nike’s cape, it’s ready to snatch it off of its back and include it in some Primeknit technology for a killer Y-3-inspired sneaker silhouette for Spring ’16. They recently debuted a few glimpses of some very dope footwear next year, with lots of […]
Read moreRECAP: adidas Opens at Los Cerritos Center
For those in the 562 looking to get their fix of the three stripes, fiend no longer – adidas has opened up an official store at the Los Cerritos Center. We were invited to last night’s opening celebration and got treated to some warm hospitality, goodies, giveaways and the talents of none other than DJ […]
Read moreAdidas “Made in Germany” Black Pack
Most of Adidas’ products are manufactured in Asia, so in an effort to pay homage to their roots, the brand releases its signature Stan Smith and forerunner ZX500 OG in rich black suede and dubbing such as the “Made in Germany” pack. The off-white soles, eyelets and piping details on the ZX500 is a nice […]
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THE 5TH ELEMENT MAGAZINE 