Following up from J. Cole’s anticipated new project The Off-Season, we see a preview of how the album came about.
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PUMA Launches New Sky Dreamer, Announces Dreamville Collaboration
PUMA’s newest Hoops silhouette, the Sky Dreamer, is here and we have all the details.
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PUMA Releases 2 New ‘Palace Guard’ Sneakers
One for the court, one for the street.
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Allen Iverson for Kith X Mitchell & Ness
Paying homage to sportswear and Kith’s flagship stores with Mitchell & Ness.
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Parisian Hoop Dreams with Pigalle’s New Basketball Court
Art meets fashion meets sportswear.
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ROKIT Spring/Summer ’17 Lookbook
“Get Lost To Get Found”
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Nike Honors Kobe Bryant With The Black Mamba Pack
With Kobe Bryant’s swan song season nearing its end, it’s no doubt that the honor and tribute shown to the basketball great has been immense. From touching tributes at numerous opposing arenas throughout the country – places where Bryant had buried and twisted many a dagger shot countless times before – to think pieces, in-depth stories, […]
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Copenhagen Designer Transforms Your Favorite Record into a Rap-Inspired NBA Jerseys
Drizzy had a line from “Thank Me Now,” that aligned rappers and athletes because “we want to be them, and they want to be us.” Other than rappers getting to sit courtside (one becoming a brand ambassador and another being a former part-owner) and a few flopped mixtapes from a handful of players (out of […]
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Peep This: Pepsi x Kyrie Irving’s Uncle Drew Settles the Score
Cleveland Cavaliers point guard and handle master, Kyrie Irving, revives his tenure as basketball fans’ beloved Uncle Drew in the latest episode, calling on the OG 3-God (a title currently held by Stephen Curry) Ray Allen to play his nemesis Walt, and settle scores on the asphalt. The two engage in a game of […]
Read moreStyle Round-Up: The 2015 NBA Draft
It’s that time of the year again where rookie fits of all shades, types and levels will get scrutinized just as much as their basketball skills. Call this the outfit combine, if you will, where varying degrees of fire outfits will be bestowed their due glory, and where the biggest style bricks will get sent straight […]
Read moreBAIT x FILA: The Next Chapter ’96
Thanks to a crucial collabo between Fila and Los Angeles streetwear boutique, Bait, “The 96” (AKA The Grant Hills) has next-leveled itself into something that’s more of a refined and premium form – the rich “Filabuck” upper, red leather lining, icy red rubber soles, perforated panels and a leather velcro heel strap with tonal debossed […]
Read moreRECAP: BET Experience 2014
With the BET Awards being recently held in the heart of Downtown Los Angeles for another year, so came another edition of the fan-fest that was the BET Experience 2014. Boasting a lineup of activities that showcased the tons of talent that were in town for the awards, the Experience was an all-senses affair […]
Read more2014 NBA Draft Style Round-Up
Amidst all the hype, hoopla and speculation surrounding the top prospects of the 2014 NBA Draft, one crucial decision was in their hands for the night – what to wear. Although the decision may seem simple enough compared to the complexity of ones related to their new-found pro basketball careers, we have guys like Samaki […]
Read moreNo-Sign: Fashion of the NBA Playoffs
No-Sign is a regular feature that gives an in depth opinion on whatever deserves a proper verbal thrashing. Basically, instead of earning a highly esteemed Co-Sign, it’s about to catch fade on a No-Sign. In this edition, I am profoundly befuddled at how ridiculous some of these NBA cats are dressing themselves, especially during this […]
Read moreFab Five: Black Socks, Hip-hop, and High-Tops Change the NBA Forever
Years before the Big Three (or Four, depending on who we’re referring to here) and the hit-or-miss formula of signing a super team, (ahem, Brooklyn) the idea of a basketball powerhouse was an excusable one. There was no such thing as players coercing each other to go to the same organization at the professional level, […]
Read moreLight It Up Like KJ Used To
Back in the 90’s the Phoenix Suns were a perennial powerhouse in the NBA by deploying the otherworldly skills of one Kevin Johnson, better know by most simply as KJ. During his heyday, KJ was lighting up courts and burning legendary guards like Magic Johnson and John Stockton along the way, which already is plenty […]
Read moreBehold, The Return of “The Glove”
Look, whenever some important stuff gets presented or unveiled, they always gotta use “behold” as a part of the announcement. It’s automatic. Which brings us to this critical presentation – BEHOLD, THE RETURN OF “THE GLOVE”. Cue the royal horns and whatnot. Yeah that’s right, Gary Payton, your favorite Hall of Fame status having, lob […]
Read moreNo-Sign: Russell Westbrook, That Outfit
No-Sign is a regular feature that gives an in depth opinion on whatever deserves a proper verbal thrashing. Basically, instead of earning a highly esteemed Co-Sign, it’s about to catch fade on a No-Sign. In this edition, Russell Westbrook needs to be apprehended by the fashion police, sheriff, patrol, mountie, and constable.
Read moreCheck Yourself Into The Game
It’s been well documented that only the best players have had the leeway and authority to check themselves into games. MJ, Kobe, Larry, Magic – all of them have felt the need at some point during the game to be like, “I’ve seen enough. Step aside and let a real player show you how it’s […]
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The BET Experience 2013 Weekend
Boasting a first of its kind three-day fan fest known as The BET Experience, the 2013 BET Awards touched down in the City of Angels in a big way. Fans were treated to a weekend-long full sensory treat at LA Live and its surrounding areas such as the Nokia Theater and Staples Center that included […]
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THE 5TH ELEMENT MAGAZINE 