Fashion, Fashion Lifestyle, Interview, Lifestyle, Media, Streetwear, Video

HLZBLZ Founder Talks Brand History In “Self-Starters” Video Series

It’s not only a women’s streetwear brand. To me it’s lifestyle. HBIC Lanie Alabanza-Barcena is featured in the latest episode from NBC’s “Self-Starters” web series. The Hellz Bellz founder recalls her upbringing and early influences as she starts the in-depth interview. Working as a designer for early streetwear brands Triple 5 Soul and Rocawear Juniors […]

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Fashion, Lookbook, Streetwear


The second delivery of HLZBLZ latest Fall Collection, XXXPLOSIV, is entitled CODE RED and caters to the baddie that’s more the fearless and bold type, daring to set trends and blaze trails that lead to ultimate steez queen status. With more refined and athletically inspired streetwear pieces to choose from in this collection, the CODE RED drop […]

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