Your weekend playlist of the videos you should be watching.
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Diamond Supply Co. x Space Jam x NBA
Celebrating the game of basketball with a few friends and cool clothes.
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Best of 2019: Fashion Trends
As 2019 comes to an end, we’re taking a look back at significant fashion trends that have made a statement this year.
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SoundCloud Selections
New music we currently have on repeat.
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PUMA Releases 2 New ‘Palace Guard’ Sneakers
One for the court, one for the street.
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Nigel Sylvester for GO! Miami
Following up his Europe tour, Nigel’s GO! series takes on Miami.
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Recap: GOAT x James Harden Party
To celebrate NBA All Star Saturday,
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SoundCloud Selections
The best tracks currently streaming on SoundCloud.
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Copenhagen Designer Transforms Your Favorite Record into a Rap-Inspired NBA Jerseys
Drizzy had a line from “Thank Me Now,” that aligned rappers and athletes because “we want to be them, and they want to be us.” Other than rappers getting to sit courtside (one becoming a brand ambassador and another being a former part-owner) and a few flopped mixtapes from a handful of players (out of […]
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Peep This: Pepsi x Kyrie Irving’s Uncle Drew Settles the Score
Cleveland Cavaliers point guard and handle master, Kyrie Irving, revives his tenure as basketball fans’ beloved Uncle Drew in the latest episode, calling on the OG 3-God (a title currently held by Stephen Curry) Ray Allen to play his nemesis Walt, and settle scores on the asphalt. The two engage in a game of […]
Read moreStyle Round-Up: The 2015 NBA Draft
It’s that time of the year again where rookie fits of all shades, types and levels will get scrutinized just as much as their basketball skills. Call this the outfit combine, if you will, where varying degrees of fire outfits will be bestowed their due glory, and where the biggest style bricks will get sent straight […]
Read moreBAIT x FILA: The Next Chapter ’96
Thanks to a crucial collabo between Fila and Los Angeles streetwear boutique, Bait, “The 96” (AKA The Grant Hills) has next-leveled itself into something that’s more of a refined and premium form – the rich “Filabuck” upper, red leather lining, icy red rubber soles, perforated panels and a leather velcro heel strap with tonal debossed […]
Read more2014 NBA Draft Style Round-Up
Amidst all the hype, hoopla and speculation surrounding the top prospects of the 2014 NBA Draft, one crucial decision was in their hands for the night – what to wear. Although the decision may seem simple enough compared to the complexity of ones related to their new-found pro basketball careers, we have guys like Samaki […]
Read moreNo-Sign: Fashion of the NBA Playoffs
No-Sign is a regular feature that gives an in depth opinion on whatever deserves a proper verbal thrashing. Basically, instead of earning a highly esteemed Co-Sign, it’s about to catch fade on a No-Sign. In this edition, I am profoundly befuddled at how ridiculous some of these NBA cats are dressing themselves, especially during this […]
Read moreFootaction Exclusive: NBA Styling with Rachel Johnson
There’s a new generation of NBA players taking over the league. A generation that embraces style points off the court as much as it values buckets on it. And while this group may be limited to what they wear in between the baskets, they’re bringing new definition to the limits of style outside the lines. […]
Read moreLight It Up Like KJ Used To
Back in the 90’s the Phoenix Suns were a perennial powerhouse in the NBA by deploying the otherworldly skills of one Kevin Johnson, better know by most simply as KJ. During his heyday, KJ was lighting up courts and burning legendary guards like Magic Johnson and John Stockton along the way, which already is plenty […]
Read moreNo-Sign: Russell Westbrook, That Outfit
No-Sign is a regular feature that gives an in depth opinion on whatever deserves a proper verbal thrashing. Basically, instead of earning a highly esteemed Co-Sign, it’s about to catch fade on a No-Sign. In this edition, Russell Westbrook needs to be apprehended by the fashion police, sheriff, patrol, mountie, and constable.
Read moreDrake Gets Denied Access To The Miami Heat Locker Room
Started. Started from outside and I’m still here. Started from outside and the Heat team over there. But I started from outside and I’m still here. YOLO, you’re only left outside.
Read moreExclusive: Footaction x NBA Stylist Rachel Johnson
With plenty of attention being on the NBA right now due to the always exciting playoffs and the Finals, a lot more of the spotlight has been shown on the players, namely their sense of style. In light of the surge of fashion conscious players permeating the league in recent years, we’re excited to share […]
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THE 5TH ELEMENT MAGAZINE 