New heat coming from the music label’s clothing line. Advertisements
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Famous Dex & A$AP Rocky Release Video for ‘Pick It Up’
Debut album Dex Meets Dexter coming this Spring.
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‘Hip-Hop Alphabet’ Connects Education with Hip-Hop History
“Learn the ABCs with a beat!”
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Your Favorite Hip Hop Celebrities Hit the Met Gala Steps
Flashing…lights,lights.
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Weekend Visuals
Catch up on the trending visuals and music videos from this past week.
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Emily Oberg Models New KITH Women Capsule Collection
New collection now available online.
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Watch Peter Rosenberg’s Thanksgiving Freestyle Rap on Hot 97
We got beans, greens, potatoes, tomatoes…
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10.Deep Fall ’16 Delivery 2
Expanding on the brand’s “Outlands” collection.
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KITH Outfits the Lox in Their Latest “96 Collection”
New York, New York
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ALIFE Links With Redman For A Special Hip-Hop Collaboration
There’s no denying that the New York City streetwear boutique ALIFE is a fan of hip-hop. They have consistently linked up with some of the biggest names in the rap game, whether through collaborations or pop-up shows. I mean, who could forget their recent ALIFE x Raekwon limited edition “roses” tee?
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Interview: MH the Verb and Arthouse95
MH the Verb is a busy guy. Between his DJ residency in New York City and community involvement in educating artists on financial independence, MH has evolved from being a solo artist into a multi-hyphenate that includes educator, activist, band member art curator in no particular order. His curating though, has come to full fruition via […]
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Way Back Wednesday: Kool Herc And Hip-Hop’s Early Beginnings
A few years ago I had the pleasure of kicking it at the Scratch DJ Academy in Los Angeles. This was in the early stages of The 5th Element Magazine and I wanted to feature the academy for an upcoming issue. To understand their curriculum, I decided to take an introduction class, something I had […]
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WATCHxWITNESS Captures a Futura Mural in the Making
It’s not every day you come across a legend, let alone a gawdd, but that’s what happened when photography duo WATCHxWITNESS were trolling around New York City, only to come across graffiti/street art master Futura working on a new mural on the iconic Houston and Bowery corner in Lower East Side. The duo documented the […]
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Chance the Rapper Makes History with SNL Performance
By and large, Chance the Rapper has become a worldwide favorite among rap fans for his fun, upbeat approach to hip-hop and infectious personality that bleeds optimism and possesses a social awareness to the world and his community around him. Such a grasp is rare for the modern rapper, let alone one that operates completely […]
Read moreStussy Continues its Celebratory 35th Year With A Tribe Called Quest Collabo
35 years in the game and counting, Stussy has had a huge year full of collaborations, and they haven’t shown any implication of slowing down. The iconic brand has been calling New York City its home for 25 years, and to celebrate that milestone they have released a collaboration with hip-hop legends A Tribe […]
Read moreThe Year of the Collabo: Streetwear OGs BAPE x ALIFE to Release Spring/Summer 2015 Collection
Long-time streetwear juggernauts A Bathing Ape and ALIFE are joining the slew of mega-collabos that have made their streak in 2015 after releasing the lookbook for their up-coming Spring/Summer collection. The pieces feature seasonal staples emblazoned with both brand’s signature graphics: BAPE’s infamous camo and ALIFE’s box logo are strewn over tees, caps and a […]
Read more“Revolutions on Air”: RBMA Explores Hip-Hop’s First Radio Pioneers in New Mini-Documentary
For all the dual-sided praise and flack hip-hop receives in modern times, it’s easy to forget about it’s humble beginnings in New York basements and street corners. It’s hard to even imagine radio without hip-hop and vice versa, but pre-1990, hearing hip-hop on major airwaves was a rarity. In an exquisite mini-documentary, Red Bull Music […]
Read morePeep This: Dipset – “Have My Money”
You knew 2015 was going to be a good year for rap when Dipset decides to make amends and create music again. The reunion has been off to a strong start, dropping two tracks earlier this year and now dropping the visuals for the next one, “Have My Money.” The video has a classic black […]
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Public School NYC Keeps the Flame Up For Fashion
PUBLIC SCHOOL NEW YORK is the thread that sews streetwear and luxury fashion together. Capturing the quintessence of The Big Apple, over the past few years designers Dao-Yi Chow and Maxwell Osborne have won the hearts of the most established names in the fashion industry. From working side-by-side at Sean John to founding PUBLIC SCHOOL […]
Read morePeep This: Jam Master Jay’s Son, TJ Mizell, DJ On An NYC Subway
Proving the age old adage of the apple not falling far from the tree, TJ Mizell, son of the late Jam Master Jay, shows off his own turntable mastery on a New York City subway. Watch as he cuts up somethin’ fierce and produces a set that flips Jay Z into a flourish of vinyl […]
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