YouTube’s widely popular interview series Hot Ones linked up with sportswear brand Reebok for their first sneaker collaboration.
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Kendrick Lamar Leaves Reebok, Joins Nike
“Since day one.”
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GOAT is the GOAT
Los Angeles Based mobile app, GOAT was founded in 2015 and is self dubbed “the safest way to buy and sell sneakers through your mobile device.”
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Weekend Visuals
Catch up on the trending visuals and music videos from this past week.
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BAIT x LA Kings x Reebok
West Coast approved.
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Melody Ehsani x Reebok Collabo Shines With Holiday Spirit
Where style and function are the common crossroads for many brands and collabs today, Melody Ehsani’s cross-pollination with Reebok Classics adds a third with their latest Holiday drop. The collection — comprised of two different Reebok Classic models and six apparel pieces — is designed to remind its wearers the importance of self-love, self-appreciation and, […]
Read moreKendrick Lamar’s Reebok Ventilator Shoe Inspires Unity Among Gang Members
Kendrick Lamar’s first sneaker in collaboration with Reebok proves to be a memorable one. Not only does Kendrick help provide a great looking iteration of the Ventilator, he also continues his anti-gang violence rhetoric through powerful details on the shoe. The references are clear, with each pair donning either “BLUE” or “RED” on the back, and “NEUTRAL” inscribed […]
Read moreBrooklyn Museum Explores Sneaker Culture in Latest “Art On the Wall” Series
As if sneaker culture was big enough here in LA, sneaker culture is magnified ten-fold out in New York City — so much so that Brooklyn Museum introduces “The Rise of Sneaker Culture,” the latest edition in their Art on the Wall series. The exhibit is the first to explore the rise of the footwear, […]
Read morePeep This: Reebok and Kendrick Lamar’s #GetPumped Mobile Concert
Official footage of Reebok and Kendrick Lamar’s much hyped mobile concert through the streets of Hollywood recently dropped, with plenty of looks at all the ruckus that the event caused. After getting together a hundred industry influencers and tastemakers to take part in the run, hundreds of others joined in (including two of The 5th […]
Read moreEditor’s Note: The Night I Chased Kendrick Lamar Through Hollywood
Never in my wildest of imaginations did I even think of spending my 31st birthday running madly down the middle of Sunset Boulevard, joined by hundreds of other people of all shapes and creeds participating in the same bizarre scene – a seemingly frenzied horde chasing after a flatbed truck creeping slowly along, with a live […]
Read morePhoto Coverage: Agenda, Liberty, Project, & All Gone
A quick video and some IG snaps here and there cannot even do justice to the amount of visuals from the trade show season that went down in Las Vegas. How do you put 5 days worth of footage and photos into one single post? Impossible, but it had to be done. Luckily, picking our […]
Read moreThe Decades of Hip Hop Fashion – The 80’s & Early 90’s
When your friend tells you that the party tonight is going to be 80’s themed, you immediately think to bring out your neon shorts and windbreakers, your leotards, your leg warmers, and that side pony-tail or sweat band…or both. However, how can we begin to neglect the fashion that started from track suits to African […]
Read moreStash Presents The 30th Anniversary Of Reebok Classics Leather
When I was in junior high, my mother had this sweet pair of white Reebok Freestyles that she never wore. Even though she was a full two sizes smaller than me, I grabbed them and rocked them to the first day of school like a boss. My feet were definitely in pain the whole day, […]
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THE 5TH ELEMENT MAGAZINE 