“The Tonight Show” host Jimmy Fallon designs his first sneakers.
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Peep This: Bobby Hundreds for GQ
Bobby Hundreds recently sat down with GQ to show some of his personal collectibles.
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Peep This: Chris Gibbs for GQ
Union LA Owner, Chris Gibbs, sits down with GQ to talk about his sneaker journey.
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Diamond Supply Co. X PUMA
Marking the second installment to their successful collab
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Puma’s Biggest Launch of the Year
The LQD Cell is here! Puma’s biggest launch of 2019
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PUMA Releases 2 New ‘Palace Guard’ Sneakers
One for the court, one for the street.
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PUMA Drops the CELL Venom Fresh Pack
The 90’s sneaker makes a return.
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Karrueche Tran for Hypebae: Sneaker Ratings
From the popular Yeezy Wave Runner 700 to Sketchers, see how actress Karrueche Tran rated these shoes from hot to not.
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Nike Air Max Day 2018
This year Nike is celebrating Air Max Day
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Nike & Kendrick Lamar Reveal Cortez Collab
Officially called the “Cortez Kenny 1.”
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Hypekids Review the Virgil Abloh x Nike “The Ten” Collection
“Is Virgil good at drawing?”
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PUMA Creates New “B-Boy” Capsule Collection
Time to practice those toprocks and freezes.
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GOAT Celebrates L.A.’s Influence on Sneaker Culture at Pop-Up Gallery
The GOAT app is taking over a spot at the Platform in Culver City
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Kendrick Lamar Leaves Reebok, Joins Nike
“Since day one.”
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The Greatest Era of Entrepreneurship: K-Swiss’s Generation-K
The ultimate American heritage shoe brand, K-Swiss, debuts its Generation-K collection
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“The Otherside” Summer Capsule Collection by Jason Markk
“Greetings from The Otherside. Not all who wander are lost.”
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GOAT is the GOAT
Los Angeles Based mobile app, GOAT was founded in 2015 and is self dubbed “the safest way to buy and sell sneakers through your mobile device.”
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PUMA Shares IGNITE Limitless Campaign Visual
Starring PUMA brand ambassador The Weeknd.
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BAIT x LA Kings x Reebok
West Coast approved.
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SUPRA Unveils Skytop IV From ‘Decade X’ Series
The fourth and final installment from their 10th-anniversary collection.
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KITH x BAPE Lookbook Featuring Joey Bada$$
New York attitude meets Tokyo vibes.
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HEX Introduces The Sneaker Backpack
“The Sneaker Backpack is perfect for our modern lifestyle,” says Dan Maravilla, HEX Co-Founder.
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“Kicks” Official Trailer
“Rooted in an authentic sense of place….its silky blend of lyricism with urban grit marks it as a promising debut.”
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Puma x Pink Dolphin Launch
This past weekend, national lifestyle apparel and footwear retailer, Footaction, celebrated the highly anticipated release of the Puma and Pink Dolphin collection, during a private launch party at the Hollywood Roosevelt Hotel. Fortunately we were among some of the lucky Angelenos to join in on the celebration. On the penthouse rooftop overlooking the hustle and […]
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Nike Honors Kobe Bryant With The Black Mamba Pack
With Kobe Bryant’s swan song season nearing its end, it’s no doubt that the honor and tribute shown to the basketball great has been immense. From touching tributes at numerous opposing arenas throughout the country – places where Bryant had buried and twisted many a dagger shot countless times before – to think pieces, in-depth stories, […]
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K-Swiss and UBIQ Get Together For a Solid Limited Edition Pack
Purveyors of noted hertitage kicks, K-Swiss has perfected their lane for quite some time now. Further solidifying such a status, they’ve connected with iconic Philadelphia lifestyle boutique, UBIQ, to present a limited edition pack consisting of two premium versions of the K-Swiss GSTAAD model. The upgraded iterations include premium grade leather uppers, tonal lacing and […]
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FILA Introduces “Pavement” Heritage Pack
FILA’s successful Heritage releases have always drummed up some good attention on the strength of good old nostalgia and engaging updates on their line of classics. This spring season, their “Pavement” pack is taking on the same cues of success, offering us contemporary takes on their M-Squad and Original Tennis models. The M-Squad takes on […]
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THE 5TH ELEMENT MAGAZINE 