Fashion Lifestyle, Lifestyle

The Freshest Class 2013: UPXUNDR

Representing the anchor leg of this feature is UPXUNDR (pronounced ‘up and under’), a brand that does well by taking your run of the mill silhouettes in baseball jerseys and tall tees, and leveling them up to stylish, fashion forward pieces.  They do this well by applying crucial levels of taste, creativity, and a subtly […]

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Fashion Lifestyle, Lifestyle

The Freshest Class 2013: Lifted Anchors

It takes a special mix of ambition, dedication, creativity, and style to be able to just get up and start a brand that stems from a desire to just make clothes for yourself – and have people actually become fans of it.  I think it’s safe to say that trusting the average person to run […]

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Fashion Lifestyle, Lifestyle

The Freshest Class 2013: Asphalt Yacht Club

Breaking into an industry that’s as deep rooted and long standing as skate apparel has proven to be quite the challenge for many brands who’ve tried and failed in the past, but for Asphalt Yacht Club, they made it a point to come correct, making sure that their first impression on the industry was one […]

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Fashion Lifestyle, Lifestyle

The Freshest Class 2013: Marillest

I guess Queen Latifah was on to something when she wrote on her hit Ladies First, “I’ma mess around and flip the scene into reverse. With what?  With a little touch of ladies first,” because that rhyme is a bit prophetic in the way it’s evident that the ladies of Marillest are doing just that.  […]

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